HOTELSCOMBINED – ANALYTICS PLATFORM

HotelsCombined

Location: Sydney, Australia
Industry: Travel
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Challenge

HotelsCombined is a hotel metasearch engine founded in 2005, with headquarters in Sydney, Australia. The site operates in over 42 languages, handles 130 different currencies and aggregates more than 2 million deals from hundreds of travel sites and hotel chains.

HotelsCombined wanted to develop a platform that will measure results of influencer marketing campaigns and provide analytical insights into social media influencer profiles and their audiences on Instagram, Youtube, Facebook, Twitter.

Babushka Solutions was asked to develop a desktop analytics platform that will be used to measure influencer suitability for the planned campaign and the campaign overall performance.

Deliverables
  • With the new influencer analytics platform, HotelsCombined digital marketing team can now access influencer audience insights (measure their engagement rates to access the suitability of social media influencer for a particular campaign brief. The platform measures the effectiveness of each individual influencer partnership, as well as provide the analytical insights into the overall influencer marketing campaign performance.
  • Fresh intuitive design of desktop application appeals to visual digital marketing teams and streamlines their analytics process.
  • Babushka Solutions also established a close communication loop with HotelsCombined, which made reproducing, communicating and fixing bugs much more faster.
Highlights
Desktop analytics platform to help digital marketing team make smarter marketing investment decisions through influencer analysis.
ROI on influencer marketing campaigns increased.
Developers in Ukraine reduced costs on development.
Analytics framework to access data for the influencer campaign performance.
Testimonial

“Best software engineering team. Dealt with many software developers worldwide, but Babushka’s team is the best. Smooth operations, easy communication and results as planned. Always underpromise and overdeliver.”

Paul Hayden, Head Of Growth, HotelsCombined
Solution

Babushka Solutions developed a desktop analytics platform that measures influencer suitability for the planned campaign and the campaign performance.

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