AI-POWERED SOCIAL MEDIA ANALYTICS - INFLUENCER MARKETING PLATFORM

The Right Fit

Location: Sydney, Australia
Industry: Media & Marketing
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Challenge

The Right Fit is an Australia-based marketplace that connects talent with brands & clients. A community of models, actors, influencers, photographers, makeup artists, stylists, and more.

Offering an influencer booking platform and directory of 9,000 talents (professional models and social media influencers), The Right Fit’s core challenge was to implement the real time Instagram analytics for each of the talent profiles on their website. Babushka Solutions was asked to develop a front-end UX/UI design for the desktop and mobile applications and to build and integrate the machine-learning algorithms to display the real time Instagram analytics for each talent profile.

Deliverables
  • 20+ custom machine-learning algorithms to perform real-time Instagram analytics.
  • Babushka Solutions’ AI-powered Instagram analytics developed and integrated into The Right Fit helped to accelerate the platform’s revenue growth.
  • User-friendly front-end UX/UI design for the desktop and mobile applications of the real time Instagram analytics.
  • More than 70% cost savings with a team in Ukraine.
Highlights
70% cost savings with a team in Ukraine.
20+ custom machine-learning algorithms to perform real-time Instagram analytics.
Babushka Solutions’ development and UX/UI design helped to accelerate the platform’s revenue growth.
Solution

Babushka’s team designed the desktop and mobile application interface and developed & integrated AI-powered Instagram analytics tool into The Right Fit’s platform. The new AI-powered analytics section of The Right Fit’s influencer marketing platform delivered uplift in the bookings of the talent, generating an uplift in revenue generated through the platform.

Babushka Team established a dev team in Ukraine for The Right Fit to deliver front-end/back-end work and save up to 70% of dev costs.

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